How to Choose the Right Listing Agent

Real Estate

If you’re planning to sell your home, you probably want to enlist the services of a listing agent. While it’s certainly possible to sell the house on your own, doing so can be time-consuming, costly, and more than a little frustrating: Simply put, you don’t have access to the same marketing tools or listing services that an agent does. What’s more, a lot of buyer’s agents won’t even show their clients homes that are for sale by owner.

As you look for a listing agent, make sure you seek the one who’s right for you—but what does that mean, exactly? Here are a few guidelines to keep in mind.

Seek an Agent Who Gives You a Price Range

One of the first things you’ll want to ask your agent is how much you’ll make from your home sale. Be wary of agents who give you a high number. Frankly, some agents will be inclined to give you inflated expectations, just to earn your business—but you’ll be frustrated down the road if your house won’t sell for that high price point.

Besides, pricing a house is an art, and it’s never exact. You really want an agent who will give you a range of possible sale prices. That’s a good way to know that the agent is being honest with you.

Ask How the Agent Will Market Your Home

Your agent should be working hard for you—but doing what, exactly? Never hesitate to ask an agent what he or she will do to get your home sold as quickly as possible. Ask what listing services your home will be featured on, and also feel free to inquire about any or all of the following:

-          Professional signage

-          Broker previews

-          Follow-up reports from buyer showings

-          Staging advice

-          Virtual tours

-          Major website distribution

-          Social media

-          Targeted digital marketing

-          Direct mailers

Also ask about open houses. It’s customary to expect two hours of open houses at the minimum, unless your home is in a remote or inaccessible location.

Find a Local

Finally, as you seek a good local agent, look for someone with a nearby office and roots in the community. You want someone who knows your area well enough to truly sell your home, and to answer any questions that arise about the location. What’s more, an agent who knows the area well will have a better time pricing the home.

In addition, ask about the agent’s connections within the local real estate scene. An agent who’s active in professional organizations will be better poised to connect with buying agents and to generate more interest in your property that way.

Seek an Agent You Feel Comfortable With

At the end of the day, it’s best to find an agent you really feel comfortable with. You’re going to be working closely with this person and trusting him or her with the sale of your home—no small thing! If you just don’t find the agent to be friendly or helpful, look for someone else, plain and simple.

If you’d like to speak with an agent who has deep roots in the Charlotte area, and a real passion for helping local sellers to get maximum bang for their buck, reach out to the Ryan Minges Real Estate team today. I’d love to talk with you more about my services as a listing agent. Contact me at 704-785-7430!